20 Questions To Ask Yourself When Branding Your Business
To brand or not to brand? In today’s digital landscape having an established brand is essential. By branding your business, you cast a strong and clear vision of who you are and what you stand for. If you’re new to the branding world and don’t know where to start, here are 20 thought-provoking questions that are fundamental to building a strong brand.
1) What is the main objective or goal of your business?
2) What type of brand are you? Are building a service-based brand, product brand, or a personal brand?
3) Who is your target/ideal market?
4) What sets your business apart from competitors?
5) What emotions or feelings would you like your brand to evoke?
6) Are there any specific colors or color palettes that represent your brand?
7) What are my top favorite brands that inspire you, and why?
8) Who are my top main competitors?
9) How would I describe your brand's tone of voice?
10) What does my ideal visual aesthetic look and feel like?
11) What are the key messages or information that you want your brand to convey?
12) How much am I willing to invest in my brand?
13) What font styles best represents my brand? (Script, modern, classic, bold, minimal, etc.)
14) What color palette best suits my brand? (Neutral, bright, warm, fun, etc.)
15) What feelings do I want people to experience when they encounter my brand?
16) How do I plan on utilizing my brand identity elements across various platforms or materials? (Website, Social Media, Business Cards, Print Collateral, etc.)
17) What 5 adjectives best describe my brand personality?
18) What sets my brand apart from my competitors?
19) What problems does my business solve for my prospective customers?
20) What beliefs/values are important to me?
Conclusion
Simplify the branding process by answering these 20 questions, can help provide insight on who you are as a brand, what your unique offering is, and how to stand out in your industry. Before you brand your business, you must know what it is you are branding.
